Jack Trout has been instrumental in developing the vital approach to marketing known as “positioning,” Jack is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

Jack has written or co-authored numerous books including the industry classic, Positioning: The Battle for Your Mind, Marketing Warfare, Bottom-Up-Marketing, The 22 Immutable Laws Marketing, The New Positioning, The Power of Simplicity – and Differentiate or Die , Big Brands Big Trouble and The Genie's Wisdom.

We're sure our listeners will relish the chance to hear the words and anecdotes directly from Jack Trout -- a man who has had unparalled influence in the world of marketing. You can count on Cullinane & Green to bring you the best information available --- remember, we're on the bleeding edge so you don't have to be!